Client: Curtiss – Wright
Stand Size: 47.5 m2
Stand Dimensions: 9.5 x 5 m
Number of shows with Willow: 1
Willow was approached by Curtiss- Wright to design a crisp and sleek looking modern new stand for DSEI 2015. This bi-annual show is the biggest in their calendar so they wanted to make sure that the new stand ticked all of their boxes and was exactly what they were looking for.
After filling out the Willow Group briefing document we had a much better idea of what they were looking for in a stand. The main focus of the stand was to not only provide a space for formal meetings to happen but also to create a modern stand that represented the company in a positive way.
In addition to the large formal meeting room, which was designed to take up a significant part of the stand, there were also informal seating areas, product displays incorporated, led colour lights, full colour graphics and a reception desk. All of these features worked together to bring Curtiss- Wright the stand they were looking for.