Project Description

Client: Deceuninck

Show: FIT Show
Stand Size: 144 m2
Stand Dimensions: 16 x 9 m
Number of shows with Willow: 1

Our first design and stand for Deceuninck was for the 2014 FIT Show. This first stand, as the second stand, had focus on product display. The main reception area of the stand was in the middle of a circular feature which had windows built into it. This not only created a more private discussion area for potential and existing customers but also created a great area for sales pitches.

exhibition stand plan layout for deceuninck
exhibition stand mockup from willow group for deceuninck

After the 2014 FIT Show a new stand was commissioned for the 2016 show. This show was to be the last show at Telford International Centre as The FIT Show was due to move to the NEC in 2017. Featuring a hospitality bar off to the side and eliminating the circular feature gave the stand a greater feeling of openness, something Deceuninck were eager to try with the new stand, as seen in the pictures. This stand proved to be another great success for Deceuninck.

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willow exhibition stand deceuninck