Project Description
Client: EQ Software
Show: KBB
Stand Size: 196 m2
Stand Dimensions: 14 x 14 m
Number of shows with Willow: 3
In 2013 we received a brief from EQ Software to create a design for their 2014 KBB Stand at the NEC. This stand was to be open two sides and incorporated numerous features such as demo pods, wall mounted screens, semi-private meeting areas as well as a small walk in storage unit.
After submitting a proposal which had all of these features in the design EQ Software quickly became part of the Willow family. When it came time for the 2016 KBB Show the company decided, off the back of their success in 2014, to have a bigger and more elaborate stand.
Once again they approached Willow with a brief, which resulted the towering stand pictured. This stand not only included a private meeting room which sat up to 10 people but also a store room with staff area, a hospitality bar for coffees and teas and numerous software demonstration areas with large wall mounted screens.
