Project Description

Client: Gear 4

Show: IFA
Stand Size: 134 m2
Stand Dimensions: 18 x 13 m
Number of shows with Willow: 2

In 2011 Gear 4 filled out and completed the Willow Briefing Document (document found in Downloads section) and tasked us with designing and presenting a stand concept for IFA in Berlin.

gear 4 exhibition stand plan layout
exhibition stand for gear4

The main focus of this stand was to entertain clients, both existing and new, maintain their profile within the industry and to launch new products.

The modern, open and product based design which we submitted to Gear 4 quickly became a tender winning proposal. It consisted of three zones, a range of products and hostesses on the stand to help entertain customers in the hospitality area. Gear 4 also took advantage of our large AV stock and completed their stand with several 42in TVs.

Interested in discussing your exhibition project with us?

willow exhibition stand gear 4