Project Description

Client: World’s Apart

Show: Nuremberg Toy Fair
Stand Size: 225 m2
Stand Dimensions: 25 x 9 m
Number of shows with Willow: 1

The first brief we received from Worlds Apart Ltd was for the 2015 Toy Fair in Nurnberg. After several weeks of concept development from the Willow Team we submitted a tender winning proposal. This proposal was for a 25 x 9m stand space in a prominent part of the hall. Our relationship with Worlds Apart was further concreted by numerous visits between the two head offices.

worlds apart wireframe exhibition
worlds apart exhibition stand CAD drawing

On several occasions our Director attended show meetings at their head office in Cornwall and then we were lucky enough to host the Worlds Apart team here in the North West to update them on their stand. Some key objectives that Worlds Apart wanted to achieve were, showcasing their licenses, innovation and demonstrate their size as a company. As well as these objectives the stand also needed to include a meeting room for clients, open display opportunities, and create an open and inviting platform for potential clients to approach.

The stand met all of the objectives that it was set out to do. Obstacles such as a pillar in the middle were accommodated and incorporated into the designs so to make them less obvious and more functional.

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willow exhibition stand worlds apart