A functional requirement of the stand was to integrate a storeroom to house employees’ personal belongings, store refrigerated refreshments, store marketing materials and literature, and charge electrical devices. This again was integrated into the structure of the stand by creating a quadrilateral back wall, which allowed the store to blend into the structure without sacrificing the modern, open plan look of the stand.
Visually to give the stand it’s modern finish we utilised bright led spotlights to illuminate the white walls. Furthermore, to draw visitor’s eyes to the products within the hexagons, we finished the inner hexagons in KYB colour-matched Red. On the main visitor walkway, an interactive 42” touchscreen monitor displaying the product catalogue was used to engage passing visitors.
This very stand was awarded the highly desirable ‘Best Space Only Stand’ award at Automechanika UK in 2019.