Project Description

Client: Novella

Show: IBC
Stand Size: 84 m2
Stand Dimensions: 14 x 6 m
Number of shows with Willow: 10

“Celebrating a 10-year relationship”
Novella wireframe drawing
Novella CAD drawing exhibition stand

We are currently celebrating our 10-year relationship with Novella Sat Comms, a company who first approached us in 2005 to build their stand at the 2006 IBC Show at the RAI in Amsterdam.

Project management was and still is, a vital part of this stand due to the stand being shared between four separate companies, all operating in different parts of the world.

The concept between this stand share was to replace each of the company’s shell schemes with a joint bespoke stand allowing them to have a more prominent space on the show floor.

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willow exhibition stand novella